CATHERINE ALTON
marketing communications professional
Self-motivated, and enthusiastic communications professional with an extensive background in marketing and public relations. Successful at multi-tasking, effective communication, implementing marketing plans while juggling multiple deadlines and responsible for the overall marketing and communications strategies for an international business.
Areas of Expertise
▪ Online Marketing
▪ Content Marketing
▪ SEO & SEM
▪ Project Management
▪ Marketing Plan Development
▪ Trade Show Marketing
▪ Event Coordination
▪ Public Relations
▪ E-mail Marketing
▪ Media Relations
▪ Brand Development
▪ Advertising
▪ Marketing Analytics
▪ Online Marketing
▪ Content Marketing
▪ SEO & SEM
▪ Project Management
▪ Marketing Plan Development
▪ Trade Show Marketing
▪ Event Coordination
▪ Public Relations
▪ E-mail Marketing
▪ Media Relations
▪ Brand Development
▪ Advertising
▪ Marketing Analytics
Professional Experience
SpinCar, Syracuse, NY January 2018 – Present
Director of Marketing
• Develops marketing strategies
• Strategic campaign execution
• Manages budget
• Leads marketing team
Barry-Wehmiller International, Syracuse, NY November 2015 – December 2017
Marketing Communications Specialist
• Developed and created content marketing strategies
• Utilized HubSpot for marketing campaigns, e-blasts, social media and landing pages
• Coordinated and researched lead generation programs to increase brand awareness
• Facilitates Inbound Marketing programs and strategies
IEEE SYRACUSE SECTION, Syracuse, NY January 2013 – Present
Communications Officer (Volunteer Position)
• Develops website design to help rebrand and promote the local chapter
• Manages and monitors social media and online web analytics
• Designs, manages and sends e-blasts and email campaigns
• Develops and implements communication plans to promote events and the IEEE brand within the local community
SONNET SOFTWARE, Inc., North Syracuse, NY January 2009 – November 2015
Marketing Communications Manager
• Develops marketing plans and strategies to generate new leads, and foster current relationships
• Responsible for planning and execution of all events trade shows, training classes, and corporate programs
• Manages website to keep content current and increase site traffic, utilizing web analytics, SEO, SEM and social media
• Executes Strategic global marketing strategies for company branding
• Designs e-blasts, organizes database and build mail lists using CRM database
• Creates and implements advertisements and ad placements in industry publications
• Manages content marketing plan, including videos, webinars, white papers and presentations.
• Writes press releases that are distributed globally to journalists in the electrical engineering field
GEORGE EASTMAN HOUSE, Rochester, NY September 2008 – December 2008
Public Relations Intern
• Wrote press releases and put together press kits for upcoming exhibits
• Assisted with media relations by organizing and hosting a press conference, researching information for publications
• Conducted content analyses of survey results
• Introduced films at the Dryden Theatre, presenting information to audiences of 200+
SpinCar, Syracuse, NY January 2018 – Present
Director of Marketing
• Develops marketing strategies
• Strategic campaign execution
• Manages budget
• Leads marketing team
Barry-Wehmiller International, Syracuse, NY November 2015 – December 2017
Marketing Communications Specialist
• Developed and created content marketing strategies
• Utilized HubSpot for marketing campaigns, e-blasts, social media and landing pages
• Coordinated and researched lead generation programs to increase brand awareness
• Facilitates Inbound Marketing programs and strategies
IEEE SYRACUSE SECTION, Syracuse, NY January 2013 – Present
Communications Officer (Volunteer Position)
• Develops website design to help rebrand and promote the local chapter
• Manages and monitors social media and online web analytics
• Designs, manages and sends e-blasts and email campaigns
• Develops and implements communication plans to promote events and the IEEE brand within the local community
SONNET SOFTWARE, Inc., North Syracuse, NY January 2009 – November 2015
Marketing Communications Manager
• Develops marketing plans and strategies to generate new leads, and foster current relationships
• Responsible for planning and execution of all events trade shows, training classes, and corporate programs
• Manages website to keep content current and increase site traffic, utilizing web analytics, SEO, SEM and social media
• Executes Strategic global marketing strategies for company branding
• Designs e-blasts, organizes database and build mail lists using CRM database
• Creates and implements advertisements and ad placements in industry publications
• Manages content marketing plan, including videos, webinars, white papers and presentations.
• Writes press releases that are distributed globally to journalists in the electrical engineering field
GEORGE EASTMAN HOUSE, Rochester, NY September 2008 – December 2008
Public Relations Intern
• Wrote press releases and put together press kits for upcoming exhibits
• Assisted with media relations by organizing and hosting a press conference, researching information for publications
• Conducted content analyses of survey results
• Introduced films at the Dryden Theatre, presenting information to audiences of 200+
Education & Training
Master of Science, International Marketing Management
Boston University, Boston, MA, 2012
Bachelor of Arts, Communication/Journalism
Concentration in Public Relations, Dual Minor: Visual and Performing Arts, and English Writing
St. John Fisher College, Rochester, NY, 2008
Master of Science, International Marketing Management
Boston University, Boston, MA, 2012
Bachelor of Arts, Communication/Journalism
Concentration in Public Relations, Dual Minor: Visual and Performing Arts, and English Writing
St. John Fisher College, Rochester, NY, 2008
Skills
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▪ Adobe InDesign
▪ Adobe Photoshop ▪ Adobe Illustrator ▪ Adobe Dreamweaver ▪ Cision Media Source ▪ Constant Contact Email Service Provider ▪ CVENT Supplier Network |
▪ Google Adwords
▪ Google Analytics ▪ GoldMine CRM Software ▪ HubSpot ▪ Mailchimp Email Service Provider ▪ Microsoft Dynamics ▪ Survey Monkey ▪ Swiftpage Email Service Provider |