CATHERINE ALTON MARKETING COMMUNICATIONS
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CATHERINE ALTON
marketing communications professional

Self-motivated, and enthusiastic communications professional with an extensive background in marketing and public relations. Successful at multi-tasking, effective communication, implementing marketing plans while juggling multiple deadlines and responsible for the overall marketing and communications strategies for an international business.
Areas of Expertise  

▪     Online Marketing
▪     Content Marketing
▪     SEO & SEM
▪     Project Management
▪     Marketing Plan Development
▪     Trade Show Marketing
▪     Event Coordination
▪     Public Relations
▪     E-mail Marketing
▪     Media Relations
▪     Brand Development
▪     Advertising
▪     Marketing Analytics

Professional Experience  


SpinCar, Syracuse, NY                                                                                                                                                    January  2018 – Present
Director of Marketing

•      Develops marketing strategies

•     Strategic campaign execution

•      Manages budget

•      Leads marketing team


Barry-Wehmiller International, Syracuse, NY                                                                                    November 2015 – December 2017 
Marketing Communications Specialist

•      Developed and created content marketing strategies 

•      Utilized HubSpot for marketing campaigns, e-blasts, social media and landing pages

•      Coordinated and researched lead generation programs to increase brand awareness

•      Facilitates Inbound Marketing programs and strategies 


IEEE SYRACUSE SECTION, Syracuse, NY                                                                                                                  January 2013 – Present
Communications Officer (Volunteer Position)
 
•      Develops website design to help rebrand and promote the local chapter

•      Manages and monitors social media and online web analytics

•      Designs, manages and sends e-blasts and email campaigns

•      Develops and implements communication plans to promote events and the IEEE brand within the local community


SONNET SOFTWARE, Inc., North Syracuse, NY                                                                                         January 2009 – November 2015

Marketing Communications Manager

•      Develops marketing plans and strategies to generate new leads, and foster current relationships

•      Responsible for planning and execution of all events trade shows, training classes, and corporate programs

•      Manages website to keep content current and increase site traffic, utilizing web analytics, SEO, SEM and social media

•      Executes Strategic global marketing strategies for company branding

•      Designs e-blasts, organizes database and build mail lists using CRM database

•      Creates and implements advertisements and ad placements in industry publications

•      Manages content marketing plan, including videos, webinars, white papers and presentations.

•       Writes press releases that are distributed globally to journalists in the electrical engineering field

 

GEORGE EASTMAN HOUSE, Rochester, NY                                                                             September 2008 – December 2008

Public Relations Intern

•      Wrote press releases and put together press kits for upcoming exhibits

•      Assisted with media relations by organizing and hosting a press conference, researching information for publications      


•      Conducted content analyses of survey results

•      Introduced films at the Dryden Theatre, presenting information to audiences of 200+


Education & Training  
Master of Science, International Marketing Management
Boston University, Boston, MA, 2012

Bachelor of Arts, Communication/Journalism
Concentration in Public Relations, Dual Minor: Visual and Performing Arts, and English Writing
St. John Fisher College, Rochester, NY, 2008


Skills    ​
▪     Adobe InDesign
▪     Adobe Photoshop
▪     Adobe Illustrator
▪     Adobe Dreamweaver
▪     Cision Media Source

▪     Constant Contact Email Service Provider         
▪     CVENT Supplier Network
         
▪     Google Adwords
▪     Google Analytics
▪     GoldMine CRM Software

▪     HubSpot         
▪     Mailchimp Email Service Provider
▪     Microsoft Dynamics 

▪    Survey Monkey 
▪     
Swiftpage Email Service Provider
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